North Face Campaign 

Art Directors : Jenna Coyle and Mark Deguzman

Copy Writer : Jesse Beasley

Problem:

The North Face currently markets to "adventure seekers" who are interested in base jumping and staying warm on cold hikes to the top of Everest.  The North Face is missing out on a huge market of young adults who wish to use their brand as a fashion statement.

Solution: 

Create a campaign that will reach a young adult audience and show them that The North Face can be worn anywhere/anytime and still be a fashion statement.